Ahsan's Box

I AM IMRAN KHAN…..WE ARE IMRAN KHAN…

Thu, 09 May 2013 03:54:31 +0500

I AM IMRAN KHAN…..WE ARE IMRAN KHAN…

WHO IS COMING HERE….. HUNTER OF LION HERE….. IMRAN...

Tue, 07 May 2013 02:57:51 +0500

WHO IS COMING HERE…..
HUNTER OF LION HERE…..
IMRAN KHAN

vote for PTI….

Fri, 26 Apr 2013 18:29:28 +0500

vote for PTI….

I am insanfian….

Thu, 25 Apr 2013 21:04:58 +0500

I am insanfian….

Vegs…. @ my home….

Sun, 21 Apr 2013 15:43:24 +0500

Vegs…. @ my home….

M going to eat this……

Sun, 21 Apr 2013 00:34:16 +0500

M going to eat this……

earthquake at Pakistan, Iran…….

Tue, 16 Apr 2013 18:37:04 +0500

earthquake at Pakistan, Iran…….

Boston pic.

Tue, 16 Apr 2013 18:32:57 +0500

Boston pic.

Boston blast….

Tue, 16 Apr 2013 03:44:11 +0500

Boston blast….

unknown

Sat, 13 Apr 2013 19:21:48 +0500

unknown

My empty cup.

Sat, 30 Mar 2013 15:43:18 +0500

My empty cup.

BRANDING CONCEPT | DIGITAL BRANDING http://bit.ly/WRXECM

Tue, 26 Mar 2013 04:03:04 +0500

BRANDING CONCEPT | DIGITAL BRANDING

http://bit.ly/WRXECM

Communication is not the straightforward process people often...

Mon, 25 Mar 2013 19:50:26 +0500

Communication is not the straightforward process people often imagine. Although we tend to believe that communication is a linear process (someone says something, the other person hears it, the message got through) it is rarely that simple. Apart from the obvious problems of misunderstanding, mishearing, only getting part of the message, and so forth, there is the problem that people interpret messages in the light of previous experience.

Speaking the customer’s language means more than just using the right words—people interpret everything by considering the source as well. Framing the communication in a way people can relate to is an essential part of designing a communication—but it isn’t always easy to do.

The British Department of Transport found that around 55 teenage pedestrians a week were involved in accidents on the roads, usually caused by inattention—crossing the road while texting, filming each other on cellphones, and so forth. Research showed that teenagers consistently overestimate their capabilities as road users, and also they receive so many messages about safety and health issues they screen most of them out (especially messages from the government). The only messages that get through are those that they feel touch them personally.

With this in mind, the Department produced an advertisement that appeared to have been filmed through a cellphone camera, showing teenagers laughing in the street: the camera follows one youth as he dances out into the road and is hit by a car. The strapline says “55 teenagers a week wish they’d given the road their full attention.” The ad was not created by professional movie-makers: to gain footage, the Department simply gave 14 groups of teenagers a cellphone camera and asked them to film their usual activities. The group used in the advertisement is an actual group of friends (from Stoke Newington in London) and only the final crash scene is performed by a stunt driver and stunt artist.

By using the kind of imagery teenagers use themselves, the advertisements were hard-hitting without being patronizing: the campaign got the message through. In post-tests following the ad being screened in movie theaters and on TV, 79 percent of respondents remembered the ad in a prompted recall, 95 percent said it made them rethink their attitudes to road safety, and 93 percent said it made them realize it could happen again. In the year following the ad, accidents involving teenagers fell by 10 percent.

By avoiding the patronizing “Hey, kids, road safety is cool!” type of approach, the Department produced a highly successful campaign.

Practice

• Don’t try to guess what the target audience’s language is—let them tell you.

• People don’t like to be patronized—don’t talk down to your audience.

• Remember that people think about communications, and take the source into account.

• Communication is not a linear process—you cannot assume that because you sent a message, and the other person received it, that the information has been correctly transferred.

The easier it is to buy from you, the more likely people are to...

Mon, 25 Mar 2013 19:48:39 +0500

The easier it is to buy from you, the more likely people are to do it, and yet many firms put barriers in the way of their customers. For example, telephoning to order a takeaway meal to be delivered takes time and effort, not to mention telephone charges. People who order takeaway meals are either very tired or very lazy—the less effort they have to put in, the better.

Pizza Magic is a pizza delivery company based in Glasgow. The company delivers throughout the area, and of course most of the orders come in by telephone. Recently, however, the company hit on the idea of allowing customers to order pizzas online.

The company’s website now has the menu, including of course the requisite wide range of additional toppings, and is interactive so that people can order the pizza of their choice and pay for it without speaking to a human being at all.

This has several advantages. First, people who are tired often do not want to talk to anybody, so ordering online is less hassle. Second, the company can easily change its menus, prices, topping options, and so forth without having to reprint all the menus. Third, automating the ordering process means less staff time spent on the telephone. Finally, the possibility of error in transcribing customer orders is virtually eliminated—any errors are likely to be on the customer’s part, or possibly the chef’s.

Of course, people can still order by telephone, or even call in—but the internet offers a very convenient option.

Practice

• Make the website as interactive and user-friendly as possible.

• Ensure that people can still order in the conventional way.

• Store all orders in case of disputes—if possible, send them to delivery personnel cellphones.

PLAY A GAME

Mon, 25 Mar 2013 02:38:19 +0500

PLAY A GAME:

Getting people to be involved with the brand means getting them to build it into their lives. One way is to encourage them to see the brand as fun, and to play around with the product—which is why car dealers allow customers to take test drives. Salespeople call this the puppy dog close: once you’ve cuddled the puppy, it’s hard to give it back!

Photo

Sat, 23 Mar 2013 20:49:02 +0500

WHIRLPOOL CONNECTS WITH 21ST-CENTURY WOMEN

Sat, 23 Mar 2013 20:30:37 +0500

Household appliances are a product category where the advertising has traditionally been pretty bland, with most ads appealing to consumers’ rational, functional motives. Television commercials generally would show the capacity of a refrigerator, explain how a washer or dryer works, or tout their reliability; while print ads would feature a shot of the appliance and give a detailed description of how it functions. For example, among the most memorable appliance ads are those from the campaign featuring the Maytag repairman who would wait in vain for a repair call. The campaign was created more than 30 years ago, and the lonely Maytag repairman is still waiting for the phone to ring.

In recent years appliance companies have been focusing on form as well as function and have been touting the design of their products as much as their functionality in their ads. However, one company that has taken a very unique approach to its advertising is Whirlpool, whose “Just Imagine” campaign features Household Goddesses—five ethereal female figures who use water, fire, or air to take control of their environments while promoting various Whirlpool appliances. The campaign is designed to connect with the modern-day “supermoms, ” working women between the ages of 25 and 54 with children. These women’s homes are very important to them; the women are challenged, yet capable of handling a very demanding and busy lifestyle, and they want control of their lives and acknowledgment for all they do and for being very capable. They set new standards and appreciate beauty in their environments. They do not give appliances a great deal of thought until there is a moment of need, such as a broken appliance or a home renovation. Innovation, style, and time saving are all important factors to these women.

The idea for the “Just Imagine” campaign originated in the late 90s in Europe,where Whirlpool was eager to build its brand name and capture a larger share of the appliance market, having acquired the appliance division of the Dutch firm Philips Electronics. The campaign connected well with women in Europe, so in 1999 Whirlpool and its French agency Publicis decided to adapt it to women in the U.S. market. However, before bringing the campaign to the States, Whirlpool conducted more than 20 focus groups with women throughout the country to test their reaction to the goddesses.

According to Whirlpool’s manager of brand communication, the ads with the goddesses celebrate the growing power of women in the 21st century. They are aimed at striking an emotional cord with modern-day women, showing them as strong females in control of their environments who can be made even stronger through the latest Whirlpool technology. The mythical figures in the ads include a blue-skinned ice diva who represents the Whirlpool Conquest refrigerator, a silkenrobed water nymph who appears in commercials for the Catalyst washer, a heat maiden in cascading red robes who promotes the Senson and Duet dryers, a firebreathing goddess who helps sell the Speed Cook range, and a flying blonde clean-air angel who extols the virtues of Whirlpool’s dehumidifiers and airconditioners. The goddesses promote many of the innovative features found on Whirlpool appliances, such as a dryer that gently dries clothes in the time it takes to wash them, a washing machine that does not require pretreating because concentrated water and detergent spray through clothes before they are washed, and a refrigerator with more space inside.

The goal of the “Just Imagine” campaign is to use the stylish and dramatic commercials to get consumers to take notice of Whirlpool appliances and make them feel the brand is in tune with their changing needs and values and thus has something more to offer than competing brands. In addition to being in the television commercials, the goddesses appear in print ads, on the Whirlpool website, on company brochures, on billboards on the side of the company’s trucks, and in point-of-purchase displays for local retailers. The campaign is the biggest in the appliance maker’s history. To many women, using a washing machine or dryer means nothing more than cleaning clothes. However, Whirlpool hopes this campaign will help them feel they are taking control of their lives when they use its appliances.

Sources: “Whirlpool’s Worship-Worthy Goddess,” Brand Marketing, June 2000,p.33; Katheryn Dranhold,“Whirlpool Conjures Up Appliance Divas,” The Wall Street Journal,Apr.27,2000

My notebook artwork..

Sat, 23 Mar 2013 15:41:23 +0500

My notebook artwork..

Part of Branding. http://bit.ly/Yus9is

Sat, 23 Mar 2013 15:36:41 +0500

Part of Branding.

http://bit.ly/Yus9is

Branding Of NGO

Sat, 23 Mar 2013 04:36:16 +0500

Branding Of NGO:

Branding of NGO “Possibilites Foundation”
NGO work for education for those who want to study and having no money and even for those who want to educate others, they provide a platform for both.